Dawn Dagucon: Pre animator

Me, You and Palm: Profiles of Palm People
	Role: I’m constantly looking for new ways to help you experience our products online – I do marketing content strategy for Palm.com.   At Palm since: October 2006, after stints as a freelance copywriter for Palm and Handspring.
I grew up in LA, so it’s no surprise I spent a number of years working in film and television production (even music, too). Right now, I’m working on a series of videos for Palm.com, so you can experience Palm Pre in action.   You deserve engaging content, not just a web page that’s a repository for tech specs. Palm.com should make our products come alive for you.   Palm is collaborative -- a dynamic place where creativity meets technology. We’re passionate about what we create and want it to show in everything we do.

  

It’s always a challenge to present ever-changing technology in ways that are helpful and engaging. Take Pre, for example. How do we show you all the cool things it can do? What’s the best way to capture the feel of the new form factor in 2-D, before you can actually hold it in your hands? How can you experience the new webOS online?

Our solution: Create content that helps you experience Pre instead of just reading about it. Don’t get me wrong, I’m a writer by trade, so words are very important to me. But I’m also looking for ways to bring webOS alive online – to show you what Pre can do.

That’s why creative collaboration is the key to my job. I get to work with multiple teams across Palm -- product managers, engineers, designers -- to develop content direction for the marketing pages of Palm.com. Then I engage a team of really talented writers to bring our message to life. We take that message and work with design and production teams to bring this experience to you at Palm.com.

Join Dawn on a Facebook discussion board and ask her why she thinks web production is more fun than film production…even without the yummy craft service snack spread.

Comments

[Jamie Hamel-Smith]

I've really enjoyed the animated pieces for the Palm Pre thus far. I can't wait to get my very own Pre.

[Fone Frenzy]

I think Palm is on the verge of a mobile revolution. Great job on marketing. My question is, are you single? Cuz you're hot and living in my home town!

[Carl W. Brooks]

Blackberry has done a great job of promoting its devices to the consumer market over the last couple of years after years of being a professional tool. They only succeeded with this because Palm push their awareness of the Smartphones into the forefront of their minds.

As people are more dependent of email on the go (or realizing they can do it on the go), RIM will still get customers if Palm does not sell this is as an email machine to the masses. If Palm can do that and promote it that they don't have to pay the Blackberry email monthly fees, many will abandon RIM at the next contract out point.

Apple has done a fantastic job with the upgrades to the OS and the App store offerings. The iPhone has become (in the open) what Palm has always done in the dark (provide great apps). They made it simple to get the apps as opposed to having to find the apps or be told about them on Palm fan sites (like mine).

So Palm has to make their App store a hit, BUT they have to come out with their revised OS to allow "real" apps to be created. They should have learned from Apple who released the crippled OS and then released the powerhouse that is 2.2 and the upcoming 3.0.

Palm could deliver a KO if they released their "real" OS day one as opposed to delaying it.

It is OK to duplicate the good that Apple did, but why duplicate the bad?

People buy iPhone because it is fun. They buy RIM because it works great with email. The Pre has to be both fun and it must work great at the tasks that people need it to do.

I used to carry a candy bar phone and a Palm PDA; the Treo made me carry one device.

When the iPhone came out, I got the iPod Touch to have the fun stuff the iPhone could do (watch movies, listen to music, surf on big screen, etc). So I carry two devices again.

The Palm Pre has to give me the best of these two worlds. I love my Treo 755p because of the keyboard. I love the iPod Touch because the screen size and all the exciting new apps it provides.

Will the Pre allow me to gift my Treo 755p and iPod Touch to my family and carry one device again? It better.

Carl W. Brooks

[Mikey.]

The touchstone line.. If there's going to be one.. Should have a touchstone capable radio or loudspeaker system.. That would be proprietary and a one up on the competition.. Just an idea.

[Kozmo]

All the hype is great but when is it going to be here? I'm really starting to get bored with it all and want the phone. I've been waiting a year and about ready to move on.