Colleen Bullington: I can’t believe this is my job!

Me, You and Palm: Profiles of Palm People
	Role: I champion great creative advertising and ideas from initial spark to realization on the pages of magazines, your TV set, billboards and online -- hopefully in ways that are entertaining, engaging and informative At Palm since: We launched our first Windows Mobile product, TomKat entered the scene and a Star Wars movie was tops at the box office. Can you guess the year?
I started performing in community theater productions at the age of 10, and I never lost my passion for being around highly creative people. At Palm, I get to work with world-class advertising and marketing agencies that are chock full of creative talent, and I love the challenge of tackling business problems with creative solutions.   You are always on my mind every time I evaluate an ad, a headline, an approach. Thinking about what will be most relevant and appealing to our customers is probably the most important aspect of my role.   Palm is a place that appreciates and fosters strong creative ideas in its marketing efforts. There is a tolerance for taking risks and not being afraid to be the first to try something new or do something different, which is extremely liberating and inspiring as a marketer.

  

Recently I was on one of the most interesting and unusual commercial shoots I’ve ever done. As part of our “Claus” holiday advertising campaign for Palm Centro, we arranged to have a live reindeer in the commercial we were filming on location a few yards from the beaches of Santa Monica. As the sun was setting over the ocean and the reindeer trainer was coaching the reindeer to face the camera in just the right way for the shot, I remember thinking, “I can’t believe this is my job!” If you’re not familiar with Palm’s “Claus” advertising campaign, you can see the commercials on YouTube (including the reindeer). I have never lost my fascination for watching TV and film production from “behind the scenes” and seeing how the pros make movie magic happen. I love to watch these little stories come to life and play a role in successfully marketing and selling our products.

Join Colleen on a Facebook discussion board this week and see if you guessed the mystery year. She may even tell you her tips for finding reindeer in L.A.

Comments

[Carlo Blackmore]

I really thought Palm could've gotten more mileage out of the "Claüs" character beyond the holidays. Sort of a life-after-christmas-Santa concept. But perhaps an extended campaign would've required a little more success on the part of the Centro?

[realizzazione spot pubblicitari]

Awesome article! I have gradually become fan of your article and would like to suggest putting some new updates to make it more effective.